Programme Overview

The Website & Social Media Management Professional Programme is designed to equip learners with the practical skills needed to manage corporate websites, social media platforms, digital content, online marketing campaigns, customer engagement, and brand reputation.

Modern businesses require professionals who can effectively manage their online presence, attract customers, increase visibility, and support sales through digital channels.

This programme combines website management, content creation, social media strategy, digital marketing, SEO, analytics, advertising, and AI-powered content tools.

Participants will gain hands-on experience managing business websites and social media platforms used by organizations worldwide.

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Duration

10 Weeks (2.5 Months)

Study Commitment

• 2 Live Sessions Per Week
• Practical Workshops
• Content Creation Labs
• Real Business Projects
• Capstone Project

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Delivery Mode

✅ Live Online Classes

✅ Practical Website Workshops

✅ Social Media Content Labs

✅ Real-World Business Projects

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Programme Fee

Standard Tuition Fee

£1,295

Early Bird Fee

£1,095

Registration Fee

£50

Flexible Payment Plan

• £300 Deposit
• Balance payable in 2 installments

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Course Structure

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Module 1: Introduction to Website & Social Media Management

Week 1

Topics Covered

• Digital Marketing Fundamentals
• Website Management Overview
• Social Media Management Fundamentals
• Online Branding
• Digital Customer Journey
• Career Opportunities

Practical Activity

Digital Presence Audit

Learning Outcome

Understand the role of digital channels in business growth.

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Module 2: Website Management Fundamentals

Week 2

Topics Covered

• Website Structure & Navigation
• Domain Names & Hosting
• Website Content Management
• User Experience (UX)
• Website Security Basics
• Website Maintenance

Practical Workshop

Business Website Audit

Learning Outcome

Manage and maintain business websites effectively.

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Module 3: WordPress & Website Content Management

Week 3

Topics Covered

• Introduction to WordPress
• Website Pages & Posts
• Updating Website Content
• Managing Images & Media
• Plugins & Themes
• Website Performance Optimization

Practical Project

Create and Manage a Business Website

Learning Outcome

Confidently manage WordPress websites.

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Module 4: Search Engine Optimization (SEO)

Week 4

Topics Covered

• SEO Fundamentals
• Keyword Research
• On-Page SEO
• Technical SEO Basics
• Local SEO
• SEO Tools

Practical Workshop

SEO Optimization Exercise

Learning Outcome

Improve website visibility on search engines.

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Module 5: Social Media Strategy & Content Planning

Week 5

Topics Covered

• Social Media Platforms Overview
• Audience Analysis
• Content Planning
• Content Calendars
• Brand Messaging
• Community Building

Practical Project

30-Day Social Media Content Plan

Learning Outcome

Develop effective social media strategies.

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Module 6: Social Media Content Creation

Week 6

Topics Covered

• Content Writing
• Graphic Design Basics
• Video Content Creation
• Canva for Business
• Content Repurposing
• AI Content Creation Tools

Practical Workshop

Social Media Campaign Design

Learning Outcome

Create engaging content for multiple social media platforms.

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Module 7: Social Media Advertising & Lead Generation

Week 7

Topics Covered

• Facebook Ads
• Instagram Advertising
• LinkedIn Marketing
• TikTok Business Marketing
• Lead Generation Strategies
• Advertising Budget Management

Practical Project

Social Media Advertising Campaign

Learning Outcome

Launch and manage social media marketing campaigns.

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Module 8: Analytics, Reporting & Performance Monitoring

Week 8

Topics Covered

• Google Analytics Fundamentals
• Website Traffic Analysis
• Social Media Insights
• KPI Development
• Performance Dashboards
• Reporting Techniques

Practical Workshop

Marketing Performance Dashboard

Learning Outcome

Measure and improve digital marketing performance.

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Module 9: AI, Automation & Online Reputation Management

Week 9

Topics Covered

• ChatGPT for Content Creation
• AI Marketing Tools
• Marketing Automation
• Online Reputation Management
• Customer Engagement Strategies
• Social Listening

Practical Activity

AI-Powered Content Creation Project

Learning Outcome

Leverage AI and automation to improve productivity and engagement.

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Module 10: Employability & Capstone Project

Week 10

Topics Covered

• Digital Marketing Career Pathways
• Freelancing & Agency Work
• Client Management
• Proposal Writing
• CV Development
• LinkedIn Optimization
• Interview Preparation

Capstone Project

Develop a complete Digital Presence Management Strategy for a company.

Project Deliverables

• Website Audit
• SEO Improvement Plan
• Social Media Strategy
• Content Calendar
• Advertising Plan
• Analytics Dashboard
• Final Presentation

Final Assessment

• Website Management Assessment
• Social Media Strategy Evaluation
• Professional Presentation

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Software & Tools Covered

Website Management Tools

• WordPress
• Elementor
• Google Search Console
• Google Analytics

Social Media Platforms

• Facebook
• Instagram
• LinkedIn
• TikTok
• X (Twitter)
• YouTube

Content Creation Tools

• Canva
• CapCut
• Adobe Express
• ChatGPT
• Microsoft Designer

Marketing Tools

• Meta Business Suite
• Buffer
• Hootsuite
• Mailchimp
• HubSpot (Introduction)

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Professional Certifications Awarded

GDSL Professional Certificate in

Website & Social Media Management

Additional Certificates

• WordPress Website Management
• Search Engine Optimization (SEO)
• Social Media Strategy & Marketing
• Digital Content Creation
• Social Media Advertising
• Analytics & Reporting

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Practical Projects Included

✅ Website Audit Project

✅ SEO Optimization Exercise

✅ Social Media Content Calendar

✅ Digital Advertising Campaign

✅ Analytics Dashboard Project

✅ Website & Social Media Management Capstone Project

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Career Opportunities

Graduates can pursue careers such as:

Digital Marketing Roles

• Social Media Manager
• Digital Marketing Assistant
• Content Creator
• Community Manager

Website Roles

• Website Administrator
• Website Content Manager
• WordPress Administrator

Business Roles

• Marketing Coordinator
• Brand Management Assistant
• Communications Officer

Freelance Opportunities

• Social Media Consultant
• Website Manager
• Digital Marketing Freelancer
• Content Marketing Specialist

Agency Roles

• Digital Account Executive
• Marketing Executive
• Campaign Coordinator

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Entry Requirements

Suitable For

• Business Owners
• Entrepreneurs
• Marketing Professionals
• Administrators
• Graduates
• Students
• Freelancers
• Career Changers

No Previous Marketing Experience Required

Basic computer and internet skills are recommended.

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Programme Benefits

Every Student Receives

✅ WordPress Website Management Skills

✅ Social Media Content Creation Toolkit

✅ Canva Design Training

✅ SEO Optimization Skills

✅ AI Content Creation Training

✅ Professional Portfolio Development

✅ Career Coaching

✅ Professional Certification

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Why Choose GDSL?

🌐 Website Management Training

📱 Social Media Marketing Expertise

🎨 Content Creation & Branding Skills

📈 SEO & Digital Advertising Knowledge

🤖 AI-Powered Marketing Techniques

💼 Freelancing & Employability Support

🎓 Professional Certification

🌍 Globally Relevant Digital Marketing Skills

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Learn how to manage websites, create engaging content, grow online audiences, and support business growth through modern digital marketing strategies.

Duration

10 Weeks

Tuition Fee

£1,295

Delivery Mode

Live Online + Practical Workshops

Next Intake

Monthly

Included

• WordPress Website Management
• SEO Fundamentals
• Social Media Strategy
• Content Creation
• Canva Design Skills
• Social Media Advertising
• Analytics & Reporting
• AI Marketing Tools
• Career Development Support

Ideal Candidates

🌐 Aspiring Website Managers

📱 Social Media Managers

🎨 Content Creators

📈 Marketing Professionals

🏢 Business Owners

🎓 Students & Graduates

🔄 Career Changers

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Recommended GDSL Career Pathway

Website & Social Media Management → Digital Project Management → AI & Automation for Business → Digital Marketing & Business Growth Consultancy

This pathway prepares learners to manage digital platforms, lead marketing campaigns, implement AI-powered business solutions, and eventually operate as digital transformation and marketing consultants for businesses and organizations.